Author = Abo-donia, Samar Hany
Graphic Styles in Explainer Video Design to Achieve the Advertising Communication Objectives

Volume 6, Issue 1, January 2025, Pages 362-376

Eman Abdelaziz Issa; Samar Abodonia; Heba Fathy


Benefiting from Influencers with Personal Brands in Advertising Campaigns for Commercial Brands

Volume 6, Issue 1, January 2025, Pages 426-440

Enas Kamal; Samar Hany Abodonia; Mohamed Kamal El-Dean


The Role of the Celebrity Endorsement Strategy in Influencing the Recipient's Purchasing Behavior During the Covid-19 Pandemic

Volume 4, Issue 1, January 2023, Pages 207-214

Norhan Hesham Abdel-gawad; Tamer Abdlatef Abdlrazek; Samar Hany Abo-donia


Effectiveness of Employing Distinctive Brand Assets in Advertising Design

Volume 4, Issue 1, January 2023, Pages 348-357

Ahmed Zakaria; Maysoon Qutp; Samar Abodonia