Keywords = Social Media
Benefiting from Influencers with Personal Brands in Advertising Campaigns for Commercial Brands

Volume 6, Issue 1, January 2025, Pages 426-440

Enas Kamal; Samar Hany Abodonia; Mohamed Kamal El-Dean


Bumper Ads on Social Media to Enhance Branding

Volume 5, Issue 2, June 2024, Pages 353-362

Shereen Ahmed; Mohamed Mahmoud Kamal El-Dean; Dina Gamal Abboud


Employing Artificial Intelligence to Improve E-marketing Strategies for Advertising Platforms on Social Media

Volume 3, Issue 2, June 2022, Pages 146-155

Mohamed Ardash; Amira Ibrahim Hussain; Salwa Mahmmoud


Native Advertising: Challenges and Perspectives

Volume 1, Issue 1, January 2020, Pages 67-77

Bassant Eyada; Asli Milla