Social Intelligence in Advertising Design and its Impact on the Recipient

	Social Intelligence in Advertising Design and its Impact on the Recipient
Article 11, Volume 2, Issue 2, June 2021, Page 143-147 PDF (322.43 K)
Document Type: Original Article
DOI: 10.21608/jdsaa.2021.30300.1049
Authors
Kareman Elshal ¹; Nagwa El Adawy El Adawy²; mostafa حسین kamal²
¹The Higher Intitute of Applied Arts sixth of october
²Advertising department- faculty of applied arts- helwan university- Egypt
Abstract
The design works on the principle of communication and communication, including what is awareness, guidance or promotion through applied arts specialties such as (advertising, decor, glass, industrial design) through the ability of the design to attract and influence depending on its facilitating the process of communicating information that is understandable and clear to all layers of society. Here comes the role of the designer in his good understanding of society and the values of society, and this is what the designer must take into account when designing that the design be done in the light of sound standards and cultural, social and moral values of society. This is what is called (social intelligence) of the designer. To understand and understand the community and to take into account the psychological state of the idol Z F. A theory of social intelligence identified in the (theory of multiple intelligences). And intelligence was defined
Keywords
Social intelligence; emotional intelligence; context


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