The Effectiveness of the Realistic Visual Image in Advertisements of Official Initiatives and Its Role in Supporting Community Awareness

Official initiatives are recent trend in mass communication at state level regarding societal issues, events considering efforts and interests of state in rebuilding Egyptian societal awareness during past years in all fields on visual persuasion through visual sensory experience and impact on recipient's perceptual systems work to provoke arrange of emotional responses to attract attention of recipient and influence recipient's behavior and emphasize community relations by focusing on addressing social issues embody a kind of dialogue between advertisement and recipient to realize advertising message to support community awareness. The research problem, what is the effectiveness of advertisements of official initiatives in supporting community awareness through a realistic visual image? The research aims to identify the effectiveness of the realistic visual image in the advertisements of official initiatives as a visual influence in realizing the advertising message that contributes to supporting community awareness. The research follows the descriptive and analytical approach in the theoretical framework, which is supported by the investigative approach to know the effect and measure the extent of the effectiveness of the realistic visual image in advertisements. Official initiatives as a visual effect on the perception of the advertising message. The most important result of the research is that the realistic visual image contributes to focusing on the effectiveness of the human movement in the announcements of official initiatives in supporting entrepreneurial projects and their responsibility towards the development of societies through achieving visual persuasion.