Salah, O., Gharieb, I. (2020). Investigation of consumer Preferences in light of Market-Driven Aesthetics. Journal of Design Sciences and Applied Arts, 1(1), 58-66. doi: 10.21608/jdsaa.2020.69885
Omnia Salah; Islam Gharieb. "Investigation of consumer Preferences in light of Market-Driven Aesthetics". Journal of Design Sciences and Applied Arts, 1, 1, 2020, 58-66. doi: 10.21608/jdsaa.2020.69885
Salah, O., Gharieb, I. (2020). 'Investigation of consumer Preferences in light of Market-Driven Aesthetics', Journal of Design Sciences and Applied Arts, 1(1), pp. 58-66. doi: 10.21608/jdsaa.2020.69885
Salah, O., Gharieb, I. Investigation of consumer Preferences in light of Market-Driven Aesthetics. Journal of Design Sciences and Applied Arts, 2020; 1(1): 58-66. doi: 10.21608/jdsaa.2020.69885
Investigation of consumer Preferences in light of Market-Driven Aesthetics
1Lecturer, Faculty of Applied Arts, Helwan University, Egypt.
2Associate Professor, Faculty of Applied Arts, Helwan University, Giza, Egypt.
Abstract
Industry plays a vital role in any country future.Product design receives a lot of interest within industry nowadays and there are numerous well-known examples of companies from different industrial contexts, that base their business success on their capability to develop products using its visual aesthetics and functionality as most innovative terms for product development. Focusing on the emotional impact and aesthetic aspects has become very important as it is where competition takes place today. Recently, lot of studies dealt with consumer culture and, emotional design, first impression given to expected buyer, it had become very important in order to keep success of any company. Those Studies usually based on information grasped and motivated by market surveys, yet here comes the importance of studying product design from marketing perspective the products based directly on these market considerations can be said to incorporate market driven aesthetic aspects, or market driven form. This paper aims to study product aesthetic from a marketing perspective, exploring market driven form, with an overview of aesthetic aspects in contemporary design schools and trends.
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