The Significance Of Cultural Change Of The Mental Image Of Street Children In Advertising Design

Abdallah, Mona

doi:10.21608/jdsaa.2020.28591.1021

The Significance Of Cultural Change Of The Mental Image Of Street Children In Advertising Design

Document Type : Original Article

Author

Mona Abdallah

International Academy For Engineering &amp; Media Science - IAEMS-Egypt

10.21608/jdsaa.2020.28591.1021

Abstract

The phenomenon of street children is a global phenomenon, not belonging to a country, but almostly we found that every nation or even every group were either confined street children either in the perpetrator role or the victim, according to the situation in which the term street children mentioned, they are homeless children without parents without money without a chance, so some people were sympathetic with them, others are suspicious of them. As well as the advertising design that is exposed to street children, it didn't settle on a specific idea or topic, it deals with topics affecting street children both in terms of causes that could cause street children as a warning to parents, or take the warning curve also but for children and youth, that not to escape from parents home that they become street children, by warning of what they could be exposed to in the street. Accordingly this research deals with the different stages of advertising design which deals with street children, the contents of each stage of semantics, and analyze it to come up with reasons, and thus come up with design ideas be more investigation to resolve the problem, which still exist, despite of multiple attempts to solve it, and more highlight the reasons of success which became currently exist, and try to make it more effective, as a contribution of the researcher to achieve part of success which is already present in the ads and on the ground to resolve this crisis.

Keywords

References

اﻟﻤﺮاﺟﻊ )١ .(2012) 8 (رﺿوى ﻓرﻏﻠﻰ، أطﻔﺎل اﻟﺷوارع، اﻟدار اﻟﻌرﺑﯾﺔ ﻟﻠﻛﺗﺎب، ص (2) P.C. Shukla, Street Children And The Asphalt Life (Delinquent Street Children), Isha Books, p. 26 (2015). .(2012) 12 (رﺿوى ﻓرﻏﻠﻰ، أطﻔﺎل اﻟﺷوارع، اﻟدار اﻟﻌرﺑﯾﺔ ﻟﻠﻛﺗﺎب، ص 3) (4) P.C. Shukla, Street Children And The Asphalt Life (Delinquent Street Children),Isha Books, p. 40-42 (2015). .(2018) 30 (أطﻔﺎل ﺧﺎرج إطﺎر اﻟﺣﻣﺎﯾﺔ، اﻟﻣﺟﻠس اﻟﻘوﻣﻰ ﻟﻸﻣوﻣﺔ واﻟطﻔوﻟﺔ، اﻟﯾوﻧﯾﺳﯾف، ﺳﺑﺎک، ص 5) .(2019) 75-70 ص ، ( أﺣﻣد ﻣﺣﻣد ﻣوﺳﻰ، أطﻔﺎل اﻟﺷوارع : اﻟﻣﺷﻛﻠﺔ وطرق اﻟﻌﻼج، اﻟﻣﻛﺗﺑﺔ اﻟﻌﺻرﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ 6) .(2018) 12-11 ( أطﻔﺎل ﺧﺎرج إطﺎر اﻟﺣﻣﺎﯾﺔ، اﻟﻣﺟﻠس اﻟﻘوﻣﻰ ﻟﻸﻣوﻣﺔ واﻟطﻔوﻟﺔ، اﻟﯾوﻧﯾﺳﯾف، ﺳﺑﺎک، ص 7) (8) Berlie Doherty, Street Child, Harper Collins Children's Books, p.10 (2015). 1 -16 ( أطﻔﺎل ﺧﺎرج إطﺎر اﻟﺣﻣﺎﯾﺔ، اﻟﻣﺟﻠس اﻟﻘوﻣﻰ ﻟﻸﻣوﻣﺔ واﻟطﻔوﻟﺔ، اﻟﯾوﻧﯾﺳﯾف، ﺳﺑﺎک، ص 9) 8 )2018(. (10) K.Lalor, “Street Children: A Comparative Perspective,” Oxford University Press, p.759-760 (2019). .(2014) 45-43 أطﻔﺎل اﻟﺷوارع : اﻟﻘﯾم وأﺳﺎﻟﯾب اﻟﺗرﺑﯾﺔ اﻟواﻟدﯾﺔ، دار اﻟﻌﻠوم، ﺗرﺟﻣﺔ : دار ﺟواﻧﺎ، ص ، ( ﻣزوز ﺑرﻛو 11) .(2012) 23-20 ( رﺿوى ﻓرﻏﻠﻰ، أطﻔﺎل اﻟﺷوارع، اﻟدار اﻟﻌرﺑﯾﺔ ﻟﻠﻛﺗﺎب، ص 12) .(2016) 79-77 أطﻔﺎل اﻟﺷوارع .. ﺿﺣﺎﯾﺎ وﻣذﻧﺑون، وﻛﺎﻟﺔ اﻟﺻﺣﺎﻓﺔ اﻟﻌرﺑﯾﺔ، ص ، ( إﯾﻣﺎن ﻣﺣﻣود 13) (14) K.Lalor, “Street Children: A Comparative Perspective,” Oxford University Press, p.762-765 (2019). .(2019) 111-109 ص ، ( أﺣﻣد ﻣﺣﻣد ﻣوﺳﻰ، أطﻔﺎل اﻟﺷوارع : اﻟﻣﺷﻛﻠﺔ وطرق اﻟﻌﻼج، اﻟﻣﻛﺗﺑﺔ اﻟﻌﺻرﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ 15) .(2014) 61-60 أطﻔﺎل اﻟﺷوارع : اﻟﻘﯾم وأﺳﺎﻟﯾب اﻟﺗرﺑﯾﺔ اﻟواﻟدﯾﺔ، دار اﻟﻌﻠوم، ﺗرﺟﻣﺔ : دار ﺟواﻧﺎ، ص ، ( ﻣزوز ﺑرﻛو 16) .(2013)124-122 ﻣﺻر اﻟﻌرﺑﯾﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ، ص ، ( أﺣﻣد ﻋﻠﻰ ﺣﺟﺎزى، أطﻔﺎل اﻟﺷوارع 17) 20 ) 80-78 ص ، دار أﺳﺎﻣﺔ ﻟﻠﻧﺷر واﻟﺗوزﯾﻊ ، ( ﺣﻣزة اﻟﺟﺑﺎﻟﻰ، ﻣﺷﺎﻛل اﻟطﻔل واﻟﻣراھﻖ اﻟﻧﻔﺳﯾﺔ 18) 16.( (19) Andy Mulligan, Street Children: SILENT but SUFFERING, David Fickling Books, p.213-215(2017). (20) اﻟﺻﻔﺣﺔ اﻟرﺳﻣﯾﺔ ﻷطﻔﺎل ﻗﯾد اﻟﺣﯾﺎة ﻋﻠﻰ اﻟﻔﯾسhttps://www.facebook.com/pg/adalhyahresala/about/ (21) اﻟﺻﻔﺣﺔ اﻟرﺳﻣﯾﺔ ﻟ ﻠﻣؤﺳﺳﺔ ﻋﻠﻰ اﻟﻔﯾس ﺑوک https://ar-ar.facebook.com/FACEchildren (22) اﻟﺻﻔﺣﺔ اﻟرﺳﻣﯾﺔ ﻟﻠﻣؤﺳﺳﺔ ﻋﻠﻰ اﻟﻔﯾس ﺑوکhttps://ar-ar.facebook.com/el.nadeem.huoman.rights (23) اﻟﺻﻔﺣﺔ اﻟرﺳﻣﯾﺔ ﻟﻠﺧط ﻋﻠﻰ اﻟﻔﯾس ﺑوکhttps://www.facebook.com/Child.Help.line.Egypt/ (24) https://egymap.com/initiative (25) https://www.moss.gov.eg/sites/mosa/ar-eg/Pages/program-details.aspx?pid=6 (26) اﻟﺻﻔﺣﺔ اﻟرﺳﻣﯾﺔ ﻟﻠﺑرﻧﺎﻣﺞ ﻋﻠﻰ اﻟﻔﯾس ﺑوکhttps://www.facebook.com/AtfalBelaMawa/ (27) https://www.moss.gov.eg/sites/mosa/ar-eg/Pages/program-details.aspx?pid=6 (28) اﻟﺻﻔﺣﺔ اﻟرﺳﻣﯾﺔ ﻟﻠﺑرﻧﺎﻣﺞ ﻋﻠﻰ اﻟﻔﯾس ﺑوکhttps://www.facebook.com/AtfalBelaMawa/ (29) https://egymap.com/initiative (30) https://www.moss.gov.eg/sites/mosa/ar-eg/Pages/initiative-details.aspx?pid=11 (31) https://www.almasryalyoum.com/news/details/1316234 (32) https://www.facebook.com/Kids.Choir.Talent.Development.Center/ (33) https://www.moss.gov.eg/sites/mosa/ar-eg/Pages/initiative-details.aspx?pid=11 (34) https://www.facebook.com/Kids.Choir.Talent.Development.Center/ (35) http://www.sis.gov.eg/PDF/Ar/1/291.pdf

159

(36) https://www.facebook.com/Kids.Choir.Talent.Development.Center/ (37) https://www.filgoal.com/tags (38) https://www.almasryalyoum.com/news/details/1289960 (39) https://www.yallakora.com/news (40) https://www.goal.com/areg (41) https://www.goal.com/areg (42) http://m.ahewar.org (43) https://www.elwatannews.com/news/details/431265 (44) https://www.facebook.com/fanwhayah (45) https://www.facebook.com/SamusocialEgypte/ (46) http://usinfo.state.gov/journals/ (47) https://www.unicef.org/infobycountry/china_35431.html (48) https://www.unicef.org/arabic/infobycountry/china_35476.html (49) http://english.china.org.cn/english/features/poverty/154175.htm (50) https://www.undp.org (51) http://www.china.org.cn/english/2003/Nov/79218.htm (52) https://www.undp.org/content/brussels/en/home/ourwork/democratic-governance-andpeacebuilding/successstories/street-children-in-china-supported-by-undp-eu.html (53) https://www.sciencedirect.com/science/article/pii/S0190740907002174 (54) https://www.researchgate.net/Areviewof_thenationalpolicies_on_street_children_in_China (55) http://www.china.org.cn/english/2005/Mar/121989.htm (56) https://ar.wikipedia.org/wiki (57) https://www.falsoo.com/news (58) https://www.skynewsarabia.com/varieties/926230