تسویق الأزیاء بنوافذ العرض بالمحال التجاریة بإستخدام تکنولوجیا الواقع الإفتراضی

Advertising contact is an important process for marketing products in general and apparel products in particular, because virtual reality technology has a tremendous impact on the great development of advertising media in various fields, including fashion show windows. 3D virtual reality technology is one of the important factors affecting the increase in visual promotion, selling and buying behavior. This research paper presents how to benefit from modern technological programs to increase the marketability of fashion shows in commercial stores and to overcome the traditional methods of designing fashion show windows for commercial stores in Egypt, as the scientific references depend on the theories of consumer behavior, the buying experience, visual communication, and new technologies applied to visual promotion.. Which focuses more specifically in the fashion market. Virtual reality technology helps the consumer to see the clothing product more realistically, which leads to the ease of showing the advantages and disadvantages of the product in terms of aesthetics and functionality. The research aims to use virtual reality (3D) technology in designing fashion shows for commercial windows in order to save time, effort and cost, and increase realism in the visual display of fashion. The researcher used the three-dimensional fashion design program CLO5.1 to measure the quality of the clothing design in terms of appearance and the mobility performance of designs , A questionnaire was designed based on three main axes (competitive advantage, marketing advantage, aesthetics).