Design Psychology in Political Advertising Campaigns (Comparative Study between the American Political Advertising and the Egyptian Political Advertising)

Abstract:
Advertising is one of the indispensable media activities for all types of institutions and organizations, which without announcing their efforts will not receive the community support and financial funding necessary to continue their work and performance of its mission, Advertising is one of the key communicative patterns of promoting services through oral, written, visual, broadcast and advertising media, political advertising in particular is a process of persuasion aimed at influencing the citizen in order to gain his support and loyalty through political marketing, This is evident in election campaigns in which each party or candidate seeks to show his political platform and objectives, by continuously broadcasting them using a distinctive means of communication, The research paper aims to shed light on psychology of political design advertising.
The research paper aims to shed light on the psychology of political advertising design, where the research paper assumes that the design of a successful political advertising is the main factor in the success of the election campaign, hence the research paper was interested in following the descriptive analytical method of studying the psychology of political advertising design through a comparative study of American and Egyptian political advertising, to keep up with the development and access to the determinants and strength factors in the psychology of the political design advertising and its direct impact on the success of the election campaign.