Deploying Interactive Sensory Methods on Developing the Packaging Design in the Egyptian Market

Document Type : Original Article

Authors

1 Faculty of Applied Arts, Helwan university, Egypt.

2 Advertising Department, Faculty of Applied Arts, Helwan University.

Abstract

This study relies on identifying the methods of designing sensory interactive packaging and applying them to suit the Egyptian consumer. As well as studying the relationship of sensory interactive packaging design with the development of packaging design, which enriches the field of packaging design by finding new ways to improve the user experience. shed light on the importance of modern methods in packaging design, study their impact on the user and the possibility of their application in the Egyptian market. and urged packaging specialists to take advantage of them to develop local packaging design methods. This research also includes the importance of investing individual customer differences to build a first good impression with products.
The results of the study concluded that the customer's sensory experience enhances the sensory aspects of the packaging design and prompts the recipient to be more attracted to the packaging then purchase and consume it.

Keywords

Journal of Design Sciences and Applied Arts
Volume 5, Issue 2
June 2024
Pages 212-222

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