Abdel Zaher Salem, R., Abdlrazek, T., Kamal El-Dean, M. (2025). Sensory Information Design for Location-Based Advertising (LBA) Based on Neurotechnology and the Internet of Things. Journal of Design Sciences and Applied Arts, 6(2), 230-244. doi: 10.21608/jdsaa.2025.332478.1432
Riham Abdel Zaher Salem; Tamer Abdlrazek; Mohamed Kamal El-Dean. "Sensory Information Design for Location-Based Advertising (LBA) Based on Neurotechnology and the Internet of Things". Journal of Design Sciences and Applied Arts, 6, 2, 2025, 230-244. doi: 10.21608/jdsaa.2025.332478.1432
Abdel Zaher Salem, R., Abdlrazek, T., Kamal El-Dean, M. (2025). 'Sensory Information Design for Location-Based Advertising (LBA) Based on Neurotechnology and the Internet of Things', Journal of Design Sciences and Applied Arts, 6(2), pp. 230-244. doi: 10.21608/jdsaa.2025.332478.1432
Abdel Zaher Salem, R., Abdlrazek, T., Kamal El-Dean, M. Sensory Information Design for Location-Based Advertising (LBA) Based on Neurotechnology and the Internet of Things. Journal of Design Sciences and Applied Arts, 2025; 6(2): 230-244. doi: 10.21608/jdsaa.2025.332478.1432
Sensory Information Design for Location-Based Advertising (LBA) Based on Neurotechnology and the Internet of Things
Advertising Department, Faculty of Applied Arts, Helwan University, Egypt.
Abstract
By Combining both neurotechnology and Internet of Things (IoT) technology, sensory design is important in improving the effectiveness and accuracy of Location-Based Advertising (LBA). This type of advertisement is considered a multidisciplinary field that merges all industrial design elements, psychology, and neuroscience to create an advantageous sensory experience for interactive users, which focuses on this type of advertisement and how various sensory elements influence user perception and interaction with products, services, and environments. On the one hand, we can observe and analyze the importance of studying neurotechnology and its influences in the present and future, and this a field in which it is easy to study the human brain and its interactions, and study the behavior of the interactive user, how to influence its internally (inside the brain) before influencing it with any external influence. on the other hand internal processes in the human brain through neurotechnology are becoming more understood, analyzed, and read. Incorporating IoT with neurotechnology allows Location-Based Advertising (LBA) to deliver more personalized and context-aware advertising, which enhances user engagement by aligning with individual preferences. In the future, advertising messages will become increasingly powerful and engaging, offering tailored interactions that encourage users to connect with products and services more naturally. This research explores how neurotechnology will shape sensory design in LBA, examining how IoT-facilitated personalization can transform ad experiences. By focusing on individual user characteristics and creating personally resonant ad messages, neurotechnology, and IoT can boost user interactions' effectiveness and speed with highly tailored advertisements.
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