The Impact of Using Interactive Interior Design on Enhancing the Performance of Clothing Shop

Obeidat, Ahmad; El-Said, Hany; Hashem, Ola; Nabawi, Hussein

doi:10.21608/jdsaa.2020.70460

The Impact of Using Interactive Interior Design on Enhancing the Performance of Clothing Shop

Document Type : Original Article

Authors

¹ Doctoral candidate / Interior Design and Furniture Department/ Faculty of Applied Arts/ Helwan University.

² Assistant Professor of Industrial Design Department/ Faculty of Applied Arts/ Helwan University.

³ Professor of Touristic Spaces in Interior Design and Furniture Department/ Faculty of Applied Arts/ Helwan University.

10.21608/jdsaa.2020.70460

Abstract

The interior designer is facing many challenges in the design process, to make the interior fit to the environmental and cultural conditions, and thanks to modern technology, which led to successive architectural transformations in response to the many developments in ICT, many new concepts have emerged in the field of interior design, that seek to meet human needs and future requirements. One of these concepts is interactive interior design, which necessitated the interior designer to reconsider the common design methods in order to integrate with the era of digital design. Whereas the interactive design has given shape, space and function a new meaning, it is possible to have an interaction between spaces and humans, taking into account the respect of the internal and external environment.
The research reviews the impact of using interactive design on space handling in clothing stores. By employing an interactive design in the interior spaces, to meet the needs and requirements of users and make the most of the available spaces and achieve luxury.
Whereas the use of interactive design in the determinants of the internal space of clothing stores work to solve the prevailing problems in the accumulation of spaces in the display and congestion of corridors customers and do not direct them the best direction to achieve the highest sales.
Follow the Methodological, descriptive and analytical research of models of shop that sell clothes to identify the most important design problems that exist.
The most important results were:
1. The use of interactive techniques as a guide and advertising inside the shops of clothing has facilitated the process of selecting clothes inspection and purchase without the need for spaces to change clothes.
2. The use of interactive technologies led to the organization of the sale and display of customers and the lack of congestion in the places of assembly.

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